The lead score is a 0 to 5 number that estimates a lead's quality and conversion potential, so you can prioritize.
The lead score is a value from 0 to 5 that estimates lead quality and conversion potential. ChatSan sets it automatically and updates it as the conversation goes on.
What moves the score
ChatSan weighs a few things together, and the score updates as the chat develops:
- Who the lead is - profile signals like age, location, and job, which point to spending power.
- How engaged they are - how much and how actively they reply.
- How likely they are to buy - trust and buying signals in the conversation.
Higher on each of these pushes the score up.
How to use it
Use the score to prioritize. Give your team's attention to high-scoring leads first, and treat low scores as low-priority. The score appears in both the Conversation Table and the Individual Conversation view, and you can filter the table by it.
Good to know: The score updates as the conversation progresses. A quiet lead who re-engages and shows buying signals will climb.
Compare traffic quality across channels
The score also reflects how good your overall traffic is. Stronger leads tend to share a few traits:
- Age - older prospects usually have more spending power.
- Country - developed markets tend to convert better.
- Occupation - a sign of income.
Compare the average score across acquisition channels (Instagram, TikTok, ads, mass DM) to see which traffic is worth scaling and which to cut. The Analytics page gives the operation-wide view.
Next: act on high scores in conversation handoff →